The Democratic Governors Association (DGA) is pouring millions of dollars into Wisconsin to protect incumbent Governor Tony Evers.
The initial buy, one of the first of the 2022 midterm elections, reserved $21 million worth of airtime for television ads.
“The DGA is all-in to protect our incumbents. As the fight to defend our democracy and fundamental rights shifts to the states, ensuring Democratic governors are in office is more vital than ever,” said DGA Executive Director Noam Lee. “Our track record of smart, strategic investments has helped us elect Democratic governors across the country, and it is how we are going to win this fall.”
In addition to Wisconsin, the total investment is $75 million across seven other states: Colorado, Kansas, Maine, Michigan, Minnesota, Nevada, and New Mexico.
Michigan was the only state to receive a more substantial investment than Wisconsin, as the group committed $23 million to assist Governor Gretchen Whitmer.
In a potential sign of the political climate, all the ad reservations are only to protect Democrat incumbents, rather than go on the attack against GOP governors running for an additional term.
However, in Wisconsin specifically, the group may face long odds. As previously reported, Evers is underwater in approval rating in the state. Recent polling conducted by Morning Consult revealed that Evers is the most unpopular governor among 28 running for an additional term.
“Among the 28 governors up for re-election this fall, just one – Democrat Tony Evers of Wisconsin – is viewed more negatively than positively by voters in his state: 45 percent of Wisconsin voters approve of his job performance, compared to 48 percent who disapprove,” Morning Consult explained.
However, Whitmer is not far behind Evers, as she sits at 50 percent approval, 46 disapproval.
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Cooper Moran is a reporter for The Wisconsin Daily Star and The Star News Network. Email tips to [email protected].
Photo “Tony Evers” by Tony Evers.
